Advertising Clearance
We review all types of advertising including television, magazine, newspaper, outdoor,
cinema, internet/email, radio, direct marketing, product packaging and labeling for
compliance with applicable laws (including the Trade Practices Act
and the State/Territory based fair trading legislation) and industry codes of practice.
Importantly, our advertising clearance service is speedy so that you can meet your
tight print and production deadlines.
It is also commercially driven as we understand the creative objectives of advertising
agencies and the marketing objectives of advertisers. In particular, for advertisements
that push the legal boundaries, we can provide you with a risk assessment, and practical
alternatives to achieve legal approval or to minimise risk of compliant.
Some common industries which we provide advertising clearance for include:
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Food including Australian New Zealand Food Standards
Code Code and related laws on nutrition and health claims. |
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Therapeutic and pharmaceutical goods including the Therapeutic
Goods legislation, the ASMI Code, Therapeutic Goods Advertising Code (TGAC),
Medicines Australia Code (MA Code). |
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Motor vehicle including the FCAI Code. |
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Travel |
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Finance |
Defending Complaints
We are also experienced in responding to the Advertising Standards Board and
defending allegations made by competitors.