Bright Ideas Need the Right Advice


 
Blue Gradient
Advertising
Red Line
Advertising Clearance

We review all types of advertising including television, magazine, newspaper, outdoor, cinema, internet/email, radio, direct marketing, product packaging and labeling for compliance with applicable laws (including the Trade Practices Act and the State/Territory based fair trading legislation) and industry codes of practice.

Importantly, our advertising clearance service is speedy so that you can meet your tight print and production deadlines.

It is also commercially driven as we understand the creative objectives of advertising agencies and the marketing objectives of advertisers. In particular, for advertisements that push the legal boundaries, we can provide you with a risk assessment, and practical alternatives to achieve legal approval or to minimise risk of compliant.

Some common industries which we provide advertising clearance for include:

Anisimoff Bullet  Food including Australian New Zealand Food Standards Code Code and related laws on nutrition and health claims.
Anisimoff Bullet  Therapeutic and pharmaceutical goods including the Therapeutic Goods legislation, the ASMI Code, Therapeutic Goods Advertising Code (TGAC), Medicines Australia Code (MA Code).
Anisimoff Bullet  Motor vehicle including the FCAI Code.
Anisimoff Bullet  Travel
Anisimoff Bullet  Finance

Defending Complaints

We are also experienced in responding to the Advertising Standards Board and defending allegations made by competitors.