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We advise on legislative compliance with Australian privacy laws. This includes privacy issues which arise in the course of marketing arrangements and promotional activities. We also regularly prepare privacy policies for clients.

We also advise on compliance with the newly enacted ‘Do Not Call’ Register for voice telemarketing, and the Spam Act and the e-Marketing Code for commercial electronic messaging activities.

As specialist lawyers in the advertising and marketing industries we are the first to know about new media, new technologies and new strategies for exploiting them. We are experienced in all types of new media, including:

	electronic communications,
	mobile phone communications,
	the Internet,
	digital services,
	on demand content services and
	other emerging platforms which are challenging traditional media.

We are experienced in all the latest ways of using new media and technologies for all of your advertising and marketing and promotional needs.

We can assist with formulating strategies for promotional concepts employing SMS, MMS, Internet, viral email and other technologies, and integrating mechanics across various platforms.

We can also navigate the complex and developing regulatory issues in this field, and provide advice on compliance issues and disputes.