Bright Ideas Need the Right Advice


 
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Promotions Law
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We can provide advice on any aspect of your promotional activity from the initial concept stage through to development and implementation. We advise on all areas of promotion law including:

Anisimoff Bullet  Promotional and marketing activities such as games of skill, gifts with purchase, discount offers, guaranteed offers, incentive and loyalty programs
Anisimoff Bullet  Sales Promotion law including State/Territory trade promotion lottery legislation, drafting and/or reviewing Terms & Conditions, preparation and lodgment of permit applications, liaising with lottery departments, permit approvals.

We know that conducting promotions often involves more than going through the motions to obtain permit numbers. As promotions become more sophisticated, there's more to them than simply lodging the appropriate application forms and running off a cookie-cutter set of Terms and Conditions. That's why Anisimoff's services are carried out to the highest professional and ethical standards, from drafting the Terms & Conditions, tailoring them to the individual promotional mechanics, advising on any particular risks or issues involved, through to resolving disputes or issues that may arise along the way. We can also provide expert legal advice when things may not go to plan.

With over 20 years of experience in dealing with the lottery departments we pride ourselves on getting permit numbers fast!

With experience in the use of emerging technologies in promotional activities, including SMS, MMS, Internet and viral email, we can also advise on developing regulatory regimes and compliance issues in your campaign.

We now also offer a range of additional promotional services to help you conduct your promotions, including conducting and scrutineering draws, contacting winners, notifying lottery departments of the results and publishing winner announcements.


File Download Anisimoff Legal Request Form - Game Of Skill

A game of skill is one in which the distribution of prizes is not dependent on chance.

Example of a game of skill:
“Purchase a specially marked X Brand cosmetic product during the promotional period and then tell us in 25 words or less why our products make you feel glamorous. The most creative answer will win a $1,000 gift card.”

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File Download Anisimoff Legal Request Form - Trade Promotion Lottery

A game of chance is a promotion that contains any element of chance in the determination of winner(s)

Example of a game of chance:
“Purchase an X Brand toaster during the promotional period, complete the entry form, attach your proof of purchase and send to PO Box 111 and you’ll go into the draw to win a holiday”

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File Download Anisimoff Legal Request Form - Unlimited Offer

An unlimited offer is one in which all consumers are eligible to receive a reward which remains the same for all consumers.

Example of an unlimited offer:
“Purchase a XXXX car during the promotional period and receive $1,000 worth of free fuel”

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File Download National Police Certificate Application Instructions
For nominees on VIC permit applications
Contact us for details